Diddy is Signs a Deal for His Own Vodka Line

 

I wouldn’t have figured Diddy for a vodka man, but I guess Cristal and Courvoisier were taken. Anyway, Diddy just signed a deal to develop the Ciroc vodka brand one of Diageo PLC’s superpremium lines in exchange for a 50/50 split of the take.

“It is not an endorsement deal,” Combs told The Associated Press on Tuesday night. “This is something that will have my daily attention.”

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